For all their beauty and association with romance, flowers are part of a huge business, generating world-wide sales of more than $40 billion yearly. Yet the industry barely registers with most consumers beyond picking up the occasional bouquet or arrangement. Stewart’s fascinating book takes a look at many aspects of the industry including:
-The quest for new and “improved” flowers that will last longer in the vase, or bloom in unusual colors or shapes. However, this has come at a cost as fragrance is often sacrificed (most notably in roses)
-How large quantities of flowers are grown in greenhouses which allow the grower to control weather, insects and diseases and stretch or completely alter the natural growing season. Many flowers never touch soil, but are grown hydroponically.
-How flowers are sold. The majority of flowers for sale in the United States are grown in South America and funneled through the Miami airport for inspection. Before a flower reaches your vase it may have been out of water and traveling for 5 to 7 days.
-The impact this industry has on countries such as Ecuador and Columbia. Rainforests have been destroyed to make room for greenhouses, pesticide regulations are lax and workers rarely have the same protections and benefits as in the United States.
-The emergence and growth of the organic flower market. Still relatively difficult to find, the popularity of organic flowers is increasing.
Filled with interesting stories and great insights, Stewart’s book will open your eyes to the work behind the beauty.
