A recent Wall Street Journal article reports that newspapers and magazines still are alive and kicking. “Magazines Team Up to Tout ‘Power of Print” describes a campaign by publishers to promote the value of print magazines. “The Internet is fleeting. Magazines are immersive,” according to an ad to run in May issues of selected magazines.
Jann Wenner, the man behind the campaign, says that “just as TV didn’t kill magazines, the Internet was a threat only to publications that lost focus on what makes magazines unique. “In a certain way, this campaign is aimed at the magazine business itself.”
Magazine readership has actually been rising. Similarly newspapers are trying to get the word out that the readership of daily papers is up.
Michael Phelps is headlining the ads, so if you see his goggled face, check out the copy. It may surprise you.
What’s cool about magazines is that they teach you how to do really useful and practical things, but in a painless and fun way. The Main Street library has two new titles that do just that.
Those two cups nobody wanted from this morning have lost their aroma and flavor as a straight beverage. They’re not good for anything except tomorrow’s 6AM supercharge, with the characteristic post-slurp wince.
Have you wondered where your favorite titles are going? So far this year, Cottage Living, Men’s Vogue, Smartphone, Home, and Cooking for Two, and Country Home are just some of the magazines that have or will soon stop publishing. Others are available only on the news stand (you can’t subscribe), like Country Weekly and 
Some ideas to occupy the long winter days and nights in your cabin:
This brand new bi-monthly publication from the makers of Consumer Reports magazine has the slogan “no hype, no ads, just great buys.” It looks like the result of a crossbreeding between Consumer Reports, Good Housekeeping, and Hints from Heloise.
