Music Buzz: Bad Bunny

As a big music person, I’ve heard more and more about artist Bad Bunny in recent years, and I finally decided to do some digging to find out what the story is and why he’s so popular.

If you’re like me, you first heard the name Bad Bunny as a contributor on the song I Like It, from Cardi B’s album Invasion of privacy in 2018. When the song exploded Bad Bunny’s star began to rise, and debut album X 100pre was released in 2019. Later that same year, however, a collaborative album Oasis was released with J Balvin. Most recently Bad Bunny came out with another solo album, Un verano sin ti in 2022, which has done very well on the charts.

But why should he have been so successful, and be so beloved? Well, as it turns out Bad Bunny’s public image is positive and nuanced; as the first non-English language act to be Spotify‘s most streamed artist of the year in 2020 and 2021 he has made a massive contribution to Spanish-language music becoming popular in the US and worldwide markets. In terms of his visual look, Vanessa Rosales of CNN has opined that “in pink, florals and short shorts, Bad Bunny champions a new masculinity”. Moreover, in a 2020 interview with the Los Angeles Times, Bad Bunny stated he sees sexuality as fluid. He said, “At the end of the day, I don’t know if in 20 years I will like a man. One never knows in life. But at the moment I am heterosexual and I like women.”

He has been an LGBTQ advocate in other ways as well. During a performance on The Tonight Show Starring Jimmy Fallon in February 2020, he called attention to the murder of transgender woman Alexa Negrón Luciano in Puerto Rico by wearing a shirt with the words “They Killed Alexa. Not a Man in a Skirt.”, referencing news reports that had misgendered the victim. Ricky Martin has stated that Bad Bunny “has become an icon for the Latin queer community” due to his outspoken support of gay and transgender Latinos as well as his embrace of drag culture. And he’s also been a general activist for his native Puerto Rico. Bad Bunny was openly critical towards the lack of humanitarian aid in the wake of Hurricane Maria, which devastated the island of Puerto Rico. He established the Good Bunny Foundation, which distributes toys to children living in poverty in Puerto Rico.

Studies have shown that Gen Z and younger listeners care not just about musical style and content but also ethics and accountability, which means the answer to my question is that Bad Bunny is so popular because his lifestyle and activism back up his catchy and infectious musical work. Whether you’re a longtime fan, or newly curious about this international icon, you should give his albums a try, available today from your Rivershare library.

The Women of Def Jam

I love ordering music, partly because of how much I learn from it! For example, I was fascinated by The Smithsonian Anthology of Hip-Hop and Rap and its pretty comprehensive look at the growth and development of the genre. In a similar vein, recently I was able to order The Women of Def Jam, which “features the female artists that dominated hip-hop and R&B from the ’90s to the present day” (from publisher).

If, like me, you’ve only got a vague sense of what Def Jam is, here’s the breakdown I found from The Guardian’s “25 Years of Def Jam” piece back in 2011: “From humble beginnings in student digs, the record label Def Jam is credited with bringing New York’s street culture and music to the masses – and even helping to elect a president… Although not the only label to export the music and culture of inner-city America to the world, Def Jam is the most significant, artistically and commercially. Key signings have altered the art form, among them LL Cool J, Public Enemy, Beastie Boys, Jay-Z and Kanye West.” There’s a lot more to Def Jam now than hip-hop and rap, but it retains its reputation as helping to promote the cutting edge of the genre, especially at critical points in recent history.

The Women of Def Jam focuses on a specific part of that legacy which is not as evident in the stories told about Def Jam’s origins: what it owes to women. The album announcement in Variety explains that this album was put together for Women’s History Month, not least because “over half of the Def Jam staff are women, including seven women of color in senior executive positions. Two of the three executive leaders are women. Of ten department heads, eight are women” (Tunji Balogun, CEO). It’s an encouraging sign as in some genres of music, including arguably hip-hop and country music, women have had to fight against cultural conceptions of what their role ought to be to find success.

This album celebrates how far we’ve come in that journey by paying homage to the greats. Even for someone like me for whom hip-hop and R&B are not my top genres, this album is star-studded; both household names and lesser-known gems are represented for a voyage of nostalgia, discovery, or both. Explore this blast from the past today!