Herb & Dorothy: You don’t have to be a Rockefeller to collect art

Herb & Dorothy, an Arthouse Film by Megumi Sasaki, tells the amazing story of the Vogels–a couple who built one of the most extensive collections of minimalist and conceptual art despite their modest incomes.

As former artists themselves, Herb and Dorothy began collecting other artists’ work in the early 1960’s with two rules in hand: 1. the piece had to be affordable and 2. it had to fit in their small, one-bedroom apartment. They decided to live on Dorothy’s salary from working at the Brooklyn Public Library and use all of Herb’s Postal Clerk earnings to buy art. But Herb and Dorothy didn’t just buy art, they also cultivated intimate relationships with some of today’s most famous artists who were virtually unknown at the time they were sought out by the Vogels.

In 1992, the over 4,000 piece collection was moved from the Vogel’s tiny apartment to the National Gallery of Art after much wooing from museums and institutions around the world. In the film, Herb explains how important it was for him and Dorothy to donate their priceless collection to the very people who paid their salaries (taxpayers) and thus made their means of collecting possible. The Vogels have since created the Vogel 50×50 program where 50 of their works were donated to a museum in each of the 50 states, and Iowa’s recipient was the fantastic Cedar Rapids Museum of Art (their first exhibit of the donation, Less is More: The Vogel Gift of Minimal and Conceptual Art, just ended in May).

HERB & DOROTHY Trailer from Herb & Dorothy on Vimeo.

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