This brand new bi-monthly publication from the makers of Consumer Reports magazine has the slogan “no hype, no ads, just great buys.” It looks like the result of a crossbreeding between Consumer Reports, Good Housekeeping, and Hints from Heloise.

For example, there are a lot of luxury items out there where name and branding is everything, since the average John Q. Spender knows nothing about the product and there is ridiculous markup.

When it came to wine, Consumer Reports put their best experts in the lab and tore off the labels. The results is one of the test’s white wine winners costing $5…the Frontrera 2007 from Chile.

Some products also claimed to be bargains or money savers and were junk. Enjoy a list of products to avoid.

Here’s a no-brainer on how to get it…check the latest issue out for free from the Davenport Public Library!