The Original Energy Drink

beer exhibitBefore Red Bull and Monster Drink the victual of health around Davenport was a frothy mug of suds. There weren’t national brands in refrigerated trucks endorsed by athletes and scantily-clad models in the first half of the century. Each town had their own local brands, crafted by mustachioed laborers using recipes from the Fatherland.

For the 20 percent of Davenport Germans, it was a beverage steeped in tradition and culture, and one of the few remaining creature comforts they could control. They did so with a flourish as a number of brands sprung up in Davenport, including Mathias Frahm and Son, Koehelr and Lange (also known as the Arsenal Brewery), Littig Brohers, and Zoeller Brothers.

All of this information is featured in the latest exhibit at the German American Heritage Museum as you look at snapshots of the malthouse workers, tavern operators, and ancient conetop cans and vessels.

I found it to be a fascinating little tour and a great excuse to visit the GAHC for the first time, at the low Depression-era price of $2.