Cub fans have been waiting 100 years for a World Series crown. What keeps them hanging on and coming back? It certainly can’t be the imaginative and forward-thinking ownership, or the flawless management (on field or corporate). And while we’ve seen some greats – Ernie Banks, Ryne Sandberg – we’ve also suffered through years of mediocrity. Your Brain on Cubs explains the role the brain plays, not just with the swing of emotions, but with many parts of watching and playing sports. And although these findings apply to fans and players of all teams not just Cubs fans, we do offer a unique look at loyalty and “just wait till next year” attitude.
One day our loyalty will be rewarded, might as well be this year!