Most people are aware that the beauty and fashion industries will try any possible trick to make men and women look unnaturally luminous, waif-like, and buff. These industries present a dangerous image and set of ideals to the public, and research has shown that these images can have lasting damange on how boys and girls and men and women think about themselves. Well, people are starting to fight back against these impossible images. Yestery CoverGirl, a division of Proctor & Gamble, pulled a mascara ad featuring Taylor Swift.
The Council of Better Business Bureaus’ National Advertising Division filed a complaint against CoverGirl’s NatureLuxe Mousse Mascara ad because the image falsely advertised the product. In the ad Taylor Swift is under bright lights, glowing, with thick eyelashes. While the ad says that her eyelashes were “enhanced in post production,” NAD says that the image speaks louder than the fine print. CoverGirl has pulled the ad. However, the question remains: Is this a sign that people are finally demanding more realistic and healthy images, or is this just a little too late?