For a lot of people, football is only a secondary reason to watch the Super Bowl. The real reason so many people watch – the Super Bowl commercials! Companies have paid vast sums for a prime 30 or 60 second spot, counting on being seen by a huge television audience. There is an emphasis on new, clever and innovative, an unofficial competition for the favorite or most-talked-about commercial of the day. Economic hard times have meant the commercial spots aren’t as expensive as some years, but the National Football League and NBC have had no trouble filling the time available.
Not only can you can catch previews for this year’s commercials at Super Bowl Ads, you can view the top commercials from the past ten years (my favorite is Cat Herding from EDS, shown here), catch up on the latest breaking Super Bowl commercial news and, after Sunday’s Super Bowl, watch and vote on your favorites from this year.
Just in case you watch the Super Bowl for the actual football game and would like something to keep you going until training camp starts up again in July, check out these videos from the library:
Friday Night Lights, Season 1 and Season 2. One of the best shows on television about the lives and loves of the people of Dillon, Texas where high school football reigns supreme, now without commercial interruption!
We Are Marshall. Based on the true story of how a small West Virginia college overcame one of the worst disasters in sports history when a plane crash killed most of their team and coaches.
The Longest Yard. Remake of the classic prisoners vs prison guards football game.
Brian’s Song. Another true story, this one about the friendship between Chicago Bears star Gayle Sayers and Brian Piccolo. There won’t be a dry eye in the house.
Rudy. The triumph of the little guy overcoming all odds, a tribute to hanging onto your dreams.
The Express: the Ernie Davis Story. Another inspirational true story (football is full of them) about Ernie Davis, the first African-American to win the Heisman Trophy.