One of the most difficult things an artist can face is finding an audience that is interested in her/his work. Saatchi Gallery in London, UK is attempting to remedy this millenium-long problem. Using the internet, Saatchi Gallery created Saatchi Online, providing both artists and art lovers with access to people around the globe. Artists can register with Saatchi Online to display their work, and curators working for Saatchi Gallery create online galleries by topic, medium, and more.
These curated online galleries highlight the value of diverse art chosen well with the added benefit of mass access. Viewers can purchase original works or prints of works, or simply troll the beautiful, shocking, unusual, and fantastical galleries that are free for visitors. Once you click on a piece of art, thumbnails of other works by the same artist appear on the side of your screen, giving you the option of viewing even more. Visitors can also create their own online galleries by selecting their favorite works. To participate further, viewers can vote in the Saatchi Online Showdown. Works by submitted artists are randomly paired, and viewers vote in the first round. Winners in the second and third rounds are decided by a jury and judge respectively. Lovers of all types of art will find something to appreciate in Saatchi Online, and a visit to this British internet creation can be an excellent way to kill an afternoon.