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Archive for October 5th, 2009

Marketing Your Business During the Economic Recession

Marketing Your Business During the Economic Recession

marketingWhen America’s current financial woes began, the economy was simply considered sluggish. That sluggishness has since slid into a nationwide recession, and no one wants to see it become another Great Depression. What can businesspeople do to strengthen their chances of surviving the recession – and improve the economy in the process?

That will be the topic of discussion at an educational program entitled “Marketing Your Business During the Recession,” to be held 6:30 p.m., Wednesday, October 7, at the Fairmount Branch Library, 3000 N. Fairmount Street, Davenport, IA.

Expert panelists will share information on how area businesspeople can market their businesses during the recession in a cost-effective, strategic manner. Scheduled to appear:

Tom Torrey, President, Torrey Outdoor Advertising
Nancy Nehlsen, President, Nehlsen Communications, and Editor-in-Chief, Boomerful.com
Kirk Marske, Producer, KUUL-FM/ClearChannel Communications
Tom Hranka, Sales Consultant, J&A Printing, Inc. 
Kathy Cameron, Owner, Cam’s Coffee House, and President, Mid-States Association of College Bookstores
Robert Lelonek, Senior Technical Manager, Sedona Technologies

Host:
Mark McLaughlin, President, Quad Cities Advertising Federation

The event is co-sponsored by the Davenport Public Library and the Quad-Cities Advertising Federation, and admission is free.

“Many businesspeople feel they shouldn’t promote their companies during a recession because no one is spending any money,” said Mark McLaughlin, Public Relations Specialist with Nehlsen Communications, and organizer and host of the event. “But that negative mind-frame just accelerates a downward spiral. Companies that continue to promote themselves during poor economic times gain more market share and become even stronger when finances improve.”

According to McLaughlin, the panelists in this program will share practical suggestions for cost-effective marketing in a poor financial climate. “The goal is for every attendee to leave the program with several practical, useful ideas in mind that they can implement when they get back to work,” he said.

To find out more about the Quad-Cities Advertising Federation and its educational programs, visit www.qcadfed.com.

October 5, 20090 comments